Konvergenta – Turning the vision of sustainable lifestyles for all to reality
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The Pitch:
For the third industrial revolution to take place, two things must come together:
1. sustainable products and corresponding production methods have to be developed and made market-ready
2. people living anywhere on our planet have to accept these new products, changing their consumption patterns.
The latter depends on public acceptance. To achieve this, Konvergenta creates new forms of marketing, a marketing that is both authentic and positive, reaching a critical mass of audience.
Only then can these new products reach the level of mass market penetration that is necessary to really make a difference.
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