The Best of the Rest
18th September 2009
Ahead of next week’s announcement of the three finalists for The Good Entrepreneur 2009, CNBC's Steve Sedgwick gives us his personal picks from the entries that didn’t make the top ten.
Daniel Sheridan - Electricity Generating See-Saw
This project was pitched brilliantly. It ticks a lot of boxes from the aim of combining education and power generation in Africa to one of its ultimate aims of sourcing materials locally and in many cases from recycled components. Community involvement is another positive. My only major concerns are over the viability of the project commercially and the reliability of the energy source.
Norman Davison - Energy Efficient Building Panels
Clearly a very accomplished engineer with a great energy saving product. The project uses 90% less cement in its application which is fantastic from an environmental point of view. As good as the product sounds, the pitch became bogged down in technical composition rather than explaining why this was worthy of Good Entrepreneur investment.
Rob Marchant - Climate Change Retail
Well put together. Combining the need to educate and push the roll-out of proven green, energy saving products. I think the idea will be a great success but my concern surrounds the basic concept of a retail format. Having physical retail stores rather than perhaps a dedicated online offering as a standalone still requires a physical footfall and hence increased energy consumption from store set up to transport to and from the store.
A brilliant piece of kit which German consumers will benefit from next year. I would have liked to have seen some form of beta version in the pitch rather than slides. Its installation simplicity is a major plus. Getting consumers aware of how much incremental energy they use carelessly at home is essential to reach climate control targets. This is coming and I hope Cristoph continues to lead the charge.
Again, another entry strong on the education front. Its strengths lie in the fact that it takes the green awareness campaign into the design studio, classroom and public planning arena. This will be something that future generations will take for granted and in the meantime it’s companies like Sefaira which will carry the torch.
Al Karim Versi - A Kar Electric Vehicle
Karim has hit upon a concept that will happen. Electric cars are happening, just ask Shai Agassi, just ask any of the big global car producers. My only concern is that up till now a lot of electric car designs have centred on niche markets, in Karim’s case delivery vehicles and taxis. What I feel we need are fleets of electric cars that are more main stream and used for mass consumption. Look at the Model T Ford…a car for all people and trades. I liked the fact that he had a mock up of the A-Kar but would have liked to see it presented better. Also in true Ford style a man not afraid to put his name on the product.
Michael Hueble - Dynamic Ride-Sharing
Ridesharing is not a new concept but Michael’s idea of getting drivers and passengers together via smart mobile software and navigation are a forward-thinking step. If green projects are to work they have to incentivise people financially. Dynamic ride-sharing hits the nail on the head by creating real financial benefits for the car owner/driver.
