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Hi Toon, glad you liked it. The name is a bit of a mouthful, admitted, but we want our service to be truly industry specific, not a one size fits all. The medical biotech industry relies very heavily on collaboration (to keep up with the big pharma giants) but is one of the hardest to convince of the benefits of the occasional web conference to substitute for air travel, mainly because people are convinced their complex scientific data could not possibly be viewed and manipulated in real time in a conference.

Well, we built just that and hence we wanted to make a point by launching in this, rather difficult initial market because it is going to be easier from there on, both commercially as well as technically. Also, there are plenty of teenage chat rooms out there, and they all have snappy twitter-friendly names - we just did not want to mingle.