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Thanks for your comments Fortunato, always interesting to get comments from a fellow competitor...! I understand your point, that a strong brand could be used to sell products which are not really green. However you'll also forgive me, I'm sure, for not agreeing with it.

Firstly, we are very clear that we need to "walk the walk" with our products, not just "talk the talk". That's why we have a policy of explaining very clearly HOW the products will help combat climate change, with quantitative information. And a strict product selection policy. And hiring staff who are environment-conscious. There's no we could retain such people if we were trying to fool our customers with non-green goods.

Secondly, buying via the internet is always an approach that we are interested in as a second line to the store (see earlier posts), but the problem is that consumers are clearly not buying into this method in large numbers, that's the whole point of why the store is needed. We don't want to "preach to the converted" consumers like you or I, we want to engage with consumers who are NOT already so ecologically-minded.

Anyway, thanks again for your comments and good luck with the competition from Barcelona.