Coming from an Environmental Engineering background I can say that it is nice to finally see someone who wants to make Green Products easy to find, use and learn about.
This has been a long time coming and Mr Marchant seems to have an idea which is achievable and relevant in todays climate. What ever your reasons for "going green" to have everything in one place will suit most people, and may well encourage those who would otherwise not bother.
Can you put all your eggs in one basket? You can if they are green. (You can keep that one if you like!).
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by emyr harvey