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Kathryn, to answer your questions:

About assessing the products for energy reduction, firstly, we're choosy, and our product selection is all part of the value-add. We have eight fairly strict criteria for selecting goods, one of which is that its USE needs to contribute directly to reducing energy consumption or, by extension, greenhouse gases in general.

Secondly, we are not selecting the products for the EXTENT to which they help, it's enough to have a reducing impact, but we ARE intending to quantify it in order to be able to label the products in an easy-to-understand way in the store. Example: "do you know that by using this electricity meter you will save approximately the equivalent CO2 of five trees?", and so on. My guess is also that if a product doesn't really seem to be making much environmental difference, it won't sell so we'll stop stocking it anyway.

So, it's not enough merely to be PRODUCED in an ethical or sustainable way (although that too is one of our criteria), and therefore no, they are not normal consumer products or mere "green goods" in that respect. They are actively changing things through their USE.