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Ok I'll answer one at a time. Sue, thanks for your comments. It's certainly true that putting the products in one place is something which is rarely seen. For example, in the US companies like Home Depot are selling quite a few energy-saving products with some success, but they are just a tiny proportion of goods in a massive store. You have to really WANT the products to find them. We want to reach out to a much wider audience of consumers through education.

One of my own consumer experiences with green goods, eco-nappies for my little girl (which we won't be selling, by the way, as they're not directly energy-reducing) resulted in me scouring the internet and eventually importing them from the UK to Spain by post (they're available in Spain, but they're a rip-off).

What a hassle! Things like that really put potential buyers off. And that's even if they are well-informed on the issue to start with, which most aren't. It's no big surprise to find that there's a gap between what needs to be done for climate change and what actually happens.