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The Prize Elements
The prize, which only goes to the winner as chosen by the five judges, consists of the following:
- €50,000 cash
- €30,000 work of video production - a 30 second TV spot plus 2 minute corporate video
- €110,000 worth of airtime on CNBC
- €10,000 on a one-page advert in CNBC European Business magazine congratulating the winner, with CNBC producing the creative for this
- Business insurance for 2010
- €50,000 consultant support from business, IT or process consultant
