The Pitch:

In order to reach outstanding goals, it needs outstanding measures. The progress in environmental ventures has been indeed impressive in the last years. But it is sure that in all areas of everyday life we can still find an exorbitant waste of energy as a consequence of a lack of awareness for saving energy. Imagine how many more resources would be in excess available if energy consumption would be handled diligently by each and every individual. Our goal is to create this awareness for diligent energy consumption reaching the utmost amount of people worldwide. We want to give each individual the feeling to be part of a revolution. We need a tool reaching out to the world and being a trigger for everybody to start thinking about saving energy. In our view reaching such a goal sometimes requires provocative measures. The characteristics of our product – condoms - are three fold: i) fair trade and environmentally friendly produced, ii) each package accompanied by tips and tricks about energy saving measures in everyday life, and iii) part of the revenues from the products’ sale will be used to promote environmental friendly projects, especially in the emerging markets where we see the greatest impact for such ventures. The supported projects ranging from renewable energy to waste water treatment and the projects’ progress shall be accessible via a webpage for which a log in authorization will be given to our clients upon purchase of one of our condoms. The condoms shall have strictly green color to mark a unique identification of our product. Additionally, our product shall be accompanied by the campaign slogan: “Did you ever save energy by making love?” We want our idea to be a global movement. Something that people start talking about. Thus, support our global concept and make YOUR IMPACT!

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