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Ikenna Azuike
About:
Hi there. I’m Ikenna.
I grew up in Nigeria with parents who taught me how important it is to respect our surroundings. One of my fondest memories is of running around bare foot in the village my Dad comes from.
At age seven I moved to England. After studying Law and French Law at university, I worked as a lawyer for two international firms. Although I got to live and work in exciting places around the world, one result is that my carbon footprint is far from neutral!
Whilst standing in another airport queue, I had one of those - what on earth am I doing?- moments. I decided there and then that I wanted to do something more meaningful.
Reading more about climate change I quickly realised that it’s the poorest countries that will be hit hardest if we continue to live the way we do. Through Strawberry Earth I want to make a positive environmental change.
Strawberry Earth - Creative Consumer Action
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The Pitch:
Strawberry Earth is an online magazine for creative people who want to do something positve for our environment. We have developed an event concept, which rewards businesses that are open to doing good things for our environment.
How the concept works
• We ask a selection of local businesses from one sector (for example, cinemas) what percentage of their revenue from one evening they would spend on making their cinema eco-friendlier if we make sure they have way more customers than normal
• The cinemas that offer the highest percentages win an invasion of customers and lots of publicity for one of the evenings of the film festival!!!
• We will then ask an independent team of eco-experts to make sure the agreed amount of money is used to make each partcipating cinema eco-friendlier
• The eco improvements made in the cinema will be shown on our website, together with a video
We have already proven on two occasions that the concept works with venues bidding 60% and 100% respectively to win the invasion of customers. In total over twelve thousand euros has been raised for eco improvements to buildings. Strawberry Earth does not take any cut whatsoever from the amounts bid, we are financed only through sponsorship/advertising revenue from truly green sponsors. Our company was developed through idealism to prove that consumer power can be effectively used to achieve concrete positive results for our environment.
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