Eleni Pallas says: Frank,

Congratulations for coming up with an idea that can reduce CO2 emissions.

A few questions:
1) are you passionate about this idea? if yes, why? What will it touch so as to motivate you to push through potential challenges in the company's roll out?

2) how do you define success? what will the world be like in 10 years from now, because of your service?

3) will you roll this out in a country, region, the world? how do you see that happening?

Thank you and good luck!
Eleni.

Frank Gerritsma says: Hi Eleni,

Yes, I am passionate about this idea!
Reducing CO2 emissions is critical to solving one of the most challenging problems of today's world. Being part of the solution is the best possible motivator in my opinion.

Simply Sustainable is successful when we help a significant number of people to make their lives more sustainable and help to change the mindset of the general public in the sense that being eco-friendly is in fact the norm.

SimplySustainable will be rolled out in The Netherlands first. We welcome other parties to help develop the awareness and the market in The Netherlands and abroad. If successful, we will internationalize the concept ourselves as well.


Regards
Frank