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About: I am a young enthousiastic entrepreneur with a big belief in doing what you like. I want to create what other people think is impossible. The target must be high to drive me.
Olive trees Ethiopia
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Olive trees Ethiopia
When it was that simple, th...
The Pitch:
By creating Olive Tree plantation in the dry Northern Highlands of Ethiopia, the complete environment will change in the future. The land is at the moment highly degraded by erosion and drought. The Olive tree is the only tree which could survive in this area and give the farmers an income. The olive tree can become over 100 years old, so once planted it will survive many generations. By showing the farmers the value of the fruit, will prevent the cutting again. The pruning of the trees will generate for the farmers wood and fruit. And covering the area by many trees will give a climate change in humidity, which will make the land more fruitful again for the future.
The focus is on the Ethiopian market. The pasta cuisine is well known in Ethiopia, but they do not use Olive Oil, because the imported oil is to expensive. By producing in the country itself this will reduce the price. And why compete in the saturated European market of Mediterranean Olive Oil.
The company will start with producing olive oil from the existing Wild species. These Wild species and the olive oil production of the Wild species will be incorporated in the European species production and plantation. There is a big potential of creating plantation with European species and the agreement with the government cover an area of 2000ha. When this is all producing olives, the business is ready to export original Ethiopian olive oil.
The project is concerning agriculture with trees. Trees have the grow and produce fruit after a couple of years. After the first 12 months there will be no revenues. 60ha will be planted for the start, the break even of this investment is after 5 years. This is normal for this kind of agriculture projects. After 4 years there are positive revenues of 50,000 USD, which increase to 288,900 USD in its 6 year where the trees are mature. This is from the 60ha of plantation, but the area is big enough to expand over 1000ha in the future.
The most important guiding for success are the Ethiopian people. They have to believe in there own strength in producing high quality products. My marketing are the Ethiopians in promoting there own Olive Oil. So it has to be the passion of all of us to create something beautiful. Above anything!
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