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James Reid

Location: Hackney, United Kingdom

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James Reid

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James Reid

It's an interesting idea bu...

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James Reid says: It's an interesting idea but it's hard not to think this is some kind of cynical exercise; if not by those who created it, then by those who signed it. In credit-crunched times, what better way to distance yourself from the stigma of 'greed is good' capitalism than market yourself as an ethical person who only wants to do things for the common good and create 'sustainable economic, social, and environmental prosperity worldwide'? Surely managers shouldn't need an extra incentive to not be corrupt - it's already illegal! Also, it's pretty pompous.
On the other hand, something that acknowledges there is more to business than creating short-term shareholder value has some worth, and it makes the right noises about sustainability, accountability and so on. It would be interesting to see how the MBA students who signed get on in teh next few years. Will they live up to these highfalutin' promises?

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