The Pitch:

There is a fast growing market of values driven consumers who prefer to do business with companies who match their values.
Many companies want to bring their products to market in a more environmentally sustainable way. When it comes to advertising and marketing there are few sustainable alternatives.

What is needed is high impact communication with low impact to the environment and this is where GreenGraffiti® provides a sustainable alternative.

GreenGraffiti® combines out of home advertising with the decades old form of street art known as reverse graffiti. If you have ever seen “wash me” written on a dirty car, you have seen reverse graffiti in action.

Using only water, a template and a power-washer, we literally clean a communication message out of the dirt on sidewalks and bike paths. No paper, no ink - very little waste!

Because we create messages one at a time, we can offer smaller packages of 50 to 100 impressions allowing us to service the unserviced market of small and medium size companies that account for the vast majority of all businesses.

We offer:

- Greater creative flexibility. We are not limited by standard sizes of posters and billboards.

- Highly targetable media, which can be fine tuned to reach specific consumer groups.

- Long lasting - two weeks to several months.

- Very little waste. There is no paper or plastic to throw away.

- A GreenGraffiti® campaign of 200 media impressions (171 x116cm) uses approximately 3000 liters of water (operations and 5kg steel template production) compared to approximately 110,500 liters of water used to produce 200 posters of a similar size (135 gr. weight paper from virgin forest source) GreenGraffiti®‘s complete supply chain is 33 times more water efficient than comparable media.

GreenGraffiti® does not claim to be perfect - we DO have an impact on the environment but we are striving everyday to improve our processes and reduce our impact.

It almost goes without saying that we compensate for our carbon footprint. But what about the water we use? In the absence of any established water compensation program we developed one of our own and we call it GreenAdsBlue.

Through GreenAdsBlue, we invest in water projects that provide one liter of clean drinking water, in a scarce region, for each liter we are using to execute our campaigns. This makes GreenGraffiti® one of the first companies in the world to offset its operational water footprint.

The big advantage of the total GreenGraffiti® package is that we offer our clients two ROIs – a good return on investment and a great return on involvement- beyond a GreenGraffiti campaign there are possibilities for building brand value and providing many interesting PR opportunities and added channels of communication.

GreenGraffiti® was established as a stand alone business in 2008 and our business is now proven with over 45 campaigns under our belt. There is great interest in GreenGraffiti® and as of today, we have a growing community of clients and licensing partners in 12 countries with many more to follow.

Providing fresh drinking water comes out of out revenues - not our profit margins. The beauty of our business model is that the more successful we become the more good we can do.

Winning this competition would provide capital that we could certainly use to kick-start the next phase of our business, but we feel that the real prize is the knowledge and experience we could draw upon to take our business to the next level.

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