The Pitch:

Circle Water. Drink something you believe in.

Almost everyone has wondered why we drink bottled water. Does it even make sense given the high environmental and monetary costs? We are Circle Water, and we believe that no matter what, bottled water is here to stay. Furthermore, we plan to counter traditional problems with bottled water by, yes, selling even more of it.

Our plan is to redesign each step of the bottled water cycle:
o Catch the rain: Rain is everywhere. There is even enough in most desert regions to supply significant amounts of water. Rain catchment technology has been deployed effectively in places such as India and China, but primarily for irrigation purposes. Rain is part of the environmental cycle and we should use this natural resource.
o Purify, without chemicals or energy use: New technology exists to remove toxins such as arsenic , among others, from water using clean technology. We think that using chemicals to purify water is slightly ironic.
o Package intelligently: cardboard not plastic. It produces less waste. You don’t need to see the water inside the package.
o Store Alone: out of the refrigerator, on the shelf.
o Serve for health: 2.5L is recommended daily allowance, and that’s how we will serve it.
o Market truthfully and aggressively: critical facts will be printed on our packaging and we plan to educate and inform consumers about global water usage.

We are Circle Water. Drink something you believe in.

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