The Pitch:

Climate change, global warming and pollution are here today and impacting all our lives. Everyone has mentioned them and some people even talk about them, but what can we do as individuals?

There is one area where each person can help, and that is in changing their shopping habits. There are many habits to be changed and the one I am most passionate about is ‘Plastic bags’. How many are consumed each year? Estimates, range up to 1 Trillion and that is:
One, Zero, Zero, Zero, Zero, Zero, Zero, Zero, Zero, Zero, Zero, Zero, Zero.


To change consumer shopping habits requires a change of attitude and a commitment that is beneficial to all.

My idea is a special barcode. I call this the ‘Reverse Barcode’.

This Barcode will be available for free download or purchased online as a convenient tag for a key ring or clip from a new to be built website ‘DoItForEco’

With the partnership of businesses this Barcode will be accepted ‘scanned’ in shops providing rewards for consumers.

Businesses will provide details for my website of their rewards with terms and conditions. Each business will gain valuable information about the consumer and be able to provide more accurate details of plastic bag usage as numbers, percentages etc. Plus promote their green credentials.

Consumers can obtain the Barcode by registering free online and selecting their Eco goals. There will be one mandatory goal ‘To reduce the consumption of Plastic Bags’.
Participating businesses within an area will be available using the website via a postcode query.

I believe the ‘Reverse Barcode’ with a ‘DoItForEco’ website is a very simple idea, which could be adopted world-wide.

Comments:

Log in or create a user account to comment.