This week I visited Germany to meet Dr Martin Kupp at the European School of Management and Technology (ESMT). The ESMT is an international business school in Berlin (www.esmt.org), and Martin is an expert on business strategy and bringing disruptive technologies to market. I could happily have talked for days to Martin as he really got to grips with the problems we face and how to address them. Hopefully he will take me up on my offer to visit us in London.

The school is based in the former headquarters of the East German State Council. Being the geek that I am, I found the architecture and history of the former headquarters very interesting. When the film crew where not looking I managed to poke my head into as many places as I could, from sound proofed rooms, balconies on which the nation was addressed, to round tables where the next ten years were plotted. Now the building is used by ESMT to discuss their antithesis, in this case how to bring Artica to market.

CNBC also managed to film me eating ‘Curry Wurst’. I made the mistake of mentioning on the way over that I heard they were the thing to try when in Berlin. The resulting spectacle and film crew attracted a large crowd of students who took great pleasure in watching me taste the curried sausage, bursting into applause on the first bite. They were actually quite good, but not with 100 eyes and a film crew watching my every move. I don’t think I will make that transition to TV presenter after all!

Things are really starting to take off for Artica with some great testimonials from our trial sites, customers lining up to buy the product, and the first delivery of our new production units. We will be shortly updating our website with lots of new information over the next couple of weeks (www.articatechnologies.com), so keep in touch.

Whilst I have been having fun in Germany the rest of the team have been working hard behind the scenes getting ready for the product launch this week at the Energy Solutions Expo. Thanks guys. I will introduce them to you over the next couple of weeks, but for now we all hope to see you all at the launch on the 7th and 8th.

Over the last couple of weeks I have met Andy Brough, fund manager at Schroders, and Shai Agassi, founder and CEO of Better Place, through the good Entrepreneur competition. I feel very lucky about having a mentor and advisor of such high calibre, so thank you very much.

Andy was our ‘stress tester’ and apart from asking some tough questions about the product, he had some very useful advice on raising funding and getting Artica to market. He seemed quite excited at the prospect of our ‘plug and play’ low energy cooling system.

My meeting with Shai was in Copenhagen, where he had just picked up an award at the Index: Design to Improve Life competition for the work his company is doing on bringing electrical vehicles to the masses. Perhaps Artica will win an Index award next time around!

It was quite inspirational to meet someone who has been so successful in getting such widespread support and funding to tackle such a big issue. As well as providing lots of motivation and tips, he even suggested giving the product away for free! Watch this space.

The team is working hard to get everything ready for our official product launch on the 7th & 8th of October. We will also be launching a new website and engaging with the industry at large. Come visit us at the Energy Solutions Expo in Earls Court, London on either of these dates and meet the team (http://www.energy-expo.info/).

We are all keeping very busy what with keeping our customers, investors & CNBC happy, however we always welcome any enquiries and feedback you might have.

On a personal note I am already dreading the airing of the ‘Good Entrepreneur’. Yes I know it’s a bit late now, but it’s bad enough to hear a recording of your voice let alone a video!

It’s just as well I don’t own a TV! Shhh don’t tell CNBC…