The Process

The Good Entrepreneur competition launches on 8 June 2009. The closing date for entries is 31 July 2009.

On the 8 June, anyone based in Europe who has an idea or business plan for a product or service that will help create a greener future is welcome to enter via www.goodentrepreneur.com. Applicants will be asked to submit an online entry form along with a 60 second video pitching their idea.

In August 2009, the competition’s three finalists will be announced on-air on CNBC as well as on this website. Each finalist will then be filmed to feature in a four-part televised series broadcast on CNBC documenting their progress. In the series finale, a panel of high profile judges will reveal the winner of the competition. The panel of judges includes:

Nani Beccalli-Falco, President and CEO International, GE
Reid Hoffman - CEO, LinkedIn.com
Dr. Armin Sandhövel, CEO, Allianz, Climate Solutions
Sir David King, Smith School of Enterprise and the Environment (former chief scientist to UK government)
Jean-Philippe Courtois - President, Microsoft International

The winner named “The Good Entrepreneur 2009” will receive a prize package valued at more than €250,000, which includes exposure on CNBC and business support from Allianz.

The series will be broadcast across Europe, the Middle East and Africa and in Asia during the autumn of 2009.

The Prize Elements

The prize, which only goes to the winner as chosen by the five judges, consists of the following:

€50,000 cash
€30,000 work of video production - a 30 second TV spot plus 2 minute corporate video
€110,000 worth of airtime on CNBC
€10,000 on a one-page advert in CNBC European Business magazine congratulating the winner, with CNBC producing the creative for this
Business insurance for 2010
€50,000 consultant support from business, IT or process consultant