Episode One - Craig White, Modcell
Episode one features architect Craig White, whose idea to make modular buildings out of straw bales could see homes and commercial buildings save 60% of their energy costs.
The episode is availble to watch in four parts below.
Craig travels to London, Berlin & Lund in Sweden on his quest for business insight, including a rare media appearance for Dennis Jönsson, President & CEO of packaging Goliath, Tetra Pak.
The show also profiles the first two judges tasked with the difficult job of deciding who walks away with the phenomenal prize package valued at €250,000; Jean Philippe Courtois, President of Microsoft International, Professor Sir David King, who during his tenure as chief scientific advisor to the UK government under both Tony Blair and Gordon Brown played an instrumental role in raising awareness about climate change and creating the new £1 billion Energy Technologies Institute.
Part 1
Part 2
Part 3
Part 4
This episode aired on CNBC in EMEA at the following times:
• Thu 5 Nov 23.00 CET
• Sat 7 Nov 19.00 CET
• Sun 8 Nov 19.00 CET

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