Q&A with Richard Branson
Britain's best known entrepreneur started his first business venture aged just 16. The Virgin empire now includes media, telecomms, airlines - even space travel. In 2007, Branson launched the Virgin Earth Challenge to reward technologies which present a viable solution to climate change.
Germany Climate Change Profile
The world's strongest green party, more installed solar power capacity than any other country on Earth - Germany has long seen itself as cutting-edge when it came to environmental protection. The German public is now discovering, however, that the country is not quite as "green" as it hoped.
Bioenergy: From the Scum of the Earth
One of the simplest plants on Earth could help us out of a few complex problems. Algae may not only help us mitigate climate change, they could also become one of the few truly sustainable biofuel crops.
Green IT: Taking Bytes Out of Carbon Emissions
Modern communication technology reduces the need to travel, but it produces as much CO2 as aviation. Struggling to live up to its “clean” image, the IT industry explores new ways to go green.
Adapting to Climate Change: Can We Do It Again?
Dangerous climate change will not be prevented by reduced emissions. The damage is already done. For many vulnerable societies, the priority must be adaptation.
Marketing Your Own Business
12/08/2009
You have a compelling idea. You feel passionate about it and want to make things happen. When you think about marketing, you look for a killer plan with the right price, an efficient distribution, and brilliant communications. Not so fast. The art of marketing is the art of stepping back and looking at everything from the customer’s perspective. Hold on and consider these three steps for a more powerful marketing plan.
Q&A with Roland Berger
Roland Berger founded his own consultancy in Munich in 1967 when he was just 30 years old. Four decades later and it's one of the leading strategy consultants in the world.
Understanding Investors
5th August 2009
In my previous article, I looked at the key elements of successful business planning. One of these means to understand the perspective of the potential investor. A private equity company or other financial investor needs to be seen as a customer – just like any other customer buying products and/or services.
A New Breed of MBA
27/07/2009
Over the last decade a major shift has taken place in business schools around the world - a conscious new focus on ethics, sustainability and social innovation has emerged, and with it an evident greening of course content.
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